The Rs 132 crore project is set to revolutionize the pineapple industry in Tripura, showcasing the state’s Queen Pineapple on a global platform. With its unique aroma and sweetness, the Queen Pineapple is already a prized fruit with Geographical Indication status, denoting its exceptional quality.
Minister Nath highlighted the importance of pineapples in Tripura’s agricultural landscape, with the state cultivating fruits across thousands of hectares. Despite the significant yield, there is still room for improvement in productivity levels, which the new project aims to address.
The initiative includes various components such as branding, digital marketing, cultivation strategies, post-harvest management, supply chain enhancements, and export promotion. By focusing on sustainable agriculture practices and market-driven growth, the project aims to not only boost farmer incomes but also position Tripura as a key player in the global tropical fruit market.
With the support of the Ministry of DoNER and the leadership of Union Minister Jyotiraditya Scindia, the project is set to transform the pineapple industry in Tripura. By earmarking specific land for cultivation and implementing year-round availability strategies, the project aims to revolutionize the way Queen Pineapples are grown, marketed, and sold both domestically and internationally.
Overall, the Rs 132 crore project is a significant step towards globalizing Tripura’s iconic Queen Pineapple, showcasing the state’s agricultural prowess and unique fruit varieties to the world.
