By Agartala Correspondent | Tripura 24.in AGARTALA | May 2, 2026
AGARTALA: Following the festive shopping surge of the Bengali New Year and Akshaya Tritiya, Kalika Jewellery, one of Agartala’s most prominent jewelry houses, organized a grand Lucky Draw event at its main showroom on Hariganga Basak Road today. The event was held to reward loyal customers who had made purchases during the recent promotional period, adding an extra layer of excitement to the ongoing festive season.
The showroom was buzzing with anticipation as dozens of customers gathered to witness the transparent drawing process, which has become a hallmark of Kalika Jewellery’s annual customer engagement initiatives.
Rewarding Customer Loyalty
The lucky draw was the culmination of a weeks-long festive offer where customers were provided with coupons for every significant purchase. The prizes ranged from high-value consumer electronics to gold coins and exclusive jewelry vouchers.
Highlights of the Draw:
- Bumper Prizes: Several fortunate winners walked away with premium household appliances, including refrigerators and washing machines.
- Special Rewards: Five lucky customers were awarded Gold Coins, symbolizing the prosperity associated with the Akshaya Tritiya tithi.
- Consolation Prizes: Over twenty participants received gift hampers and discount vouchers for their next jewelry purchase.
“Transparency and Trust”: Management’s Vision
Speaking at the event, the management of Kalika Jewellery emphasized that such initiatives are more than just marketing; they are a way to give back to the community that has supported the brand for generations.
”At Kalika Jewellery, we believe that the bond with our customers is as precious as the ornaments we craft. This lucky draw is our way of saying thank you. We ensure that the entire process is conducted in the presence of our patrons to maintain the trust that Agartala has placed in us for years,” a spokesperson for the showroom stated.
A Trusted Name in Agartala
Known for its exquisite craftsmanship and hallmarked purity, Kalika Jewellery has consistently been a preferred destination for bridal and traditional jewelry in Tripura. The showroom management also noted that despite the high market volatility in gold prices recently, the festive season saw a robust turnout, indicating a strong consumer preference for tangible assets and traditional investments.
The winners of today’s draw expressed their delight, with many noting that the surprise win was the perfect “New Year gift” for their families. Following the success of this event, the jewelry house hinted at even larger celebrations and offers for the upcoming marriage season.
